Grove St. takes its name from Grove Street in New York’s West Village — a place that captures the perfect balance of charm, calm, and creativity. Inspired by its blend of international design, architecture, and hospitality, Grove St. embodies the idea that a single place or moment can transport, connect, and inspire lasting memories.

Grove St. was born from a desire to simplify the event experience — to bridge the gap for clients who often juggle multiple suppliers, endless emails, and disjointed details. We wanted to create a studio where everything comes together seamlessly under one roof, making the process as enjoyable and as the event itself.

Founded by Lauren Frazer, whose background spans event design, planning and art direction, each project is approached holistically, ensuring every detail is considered from the first moment a guest opens an invitation, to the last song on the dance floor.

With over twelve years’ experience producing high-end exclusive events — from private property weddings and intimate dinners to large-scale brand launches, charity events, and brand activations — Grove St. brings creativity and experience to every brief.

Lauren’s Italian heritage and lifelong love of travel, interiors, and hospitality shape the heart of Grove St. — this is a place where food, hosting, and togetherness are at the centre of life, and all of life’s moments are an excuse for a party!